Want more visitors to your web site ? Are you doing the following -
Ok, I have to pull you up here first. I have to assume that you are measuring your web site visitor traffic?, because after all, if your not measuring it, you can't manage it, yet along see if it increases.
The Basics
All businesses serious about adding value and generating business and leads via their web site should be at least doing these simple things -
(1) Print your web site address on your business cards.
(2) Print your web site address on all your stationary, including 'with complement' notepads and letter heads.
(3) Put your web site address on all your advertising material. If you're not already doing this and leverage the marketing potential of your web site, you're wasting your investment.
(4) Place Your web site address on your car.
Get Advanced
So you've done all the above? Great, now go to the advanced stage and join the Internet elite club -
(5) Create affiliate links. Are their 'friendly' companies who you could exchange links with, so you'll get some of their web site visitors to visit you and visa-versa. Exchanging links means you both win!
(6) Advertise on appropriate targeted web sites. If you sell fishing equipment, advertise on fishing and camping web sites. You'll also be targeting your advertising to an audience that are more likely to become customers!.
(7) Advertise on Google or Ovature networks - basically pay for search engine placement. While $100 probably won't get you far initially, some investigations and testing could see your web site traffic increase 10 - 100 times over! And if its not, get professional advice on how to use this type of advertising.
(8) So you have a list of client email addresses. Why not start up a eMail newsletter. If you've already got a paper-based newsletter, great, just starting distributing it as an email too. Of course, Make sure you clearly include your web site address in the email as a place to 'get more information', and make sure that statement holds true!. Also ask readers to forward your email on to other people they think might be interested. Emails are easy for people 'forward', so they'll get around easier than postal mail. And done properly, you'll make it easy for people to join your eMailing list with the click of a button.
Don't Go Here !
What ever you do, DO NOT, sign up to mass mailing lists to send out mass emailings about your company. Its SPAM. Not only is it now illegal in Australia, but people receiving your 'spam' (I know you think its great information, but unsolicited, it will be 'spam'), will dismiss your email without even looking at it. At best they'll ignoring you completely, at worst they'll think your business is a no-good-shonky-fly-by-night scam prowling on people over the Internet.
How did you go? I hope I've given you some ideas to easily attract more visitors to your web site. I know that 'Basics' are just that, and you're probably already doing them, but I often come across businesses that are not or have never 'thought' about doing it.
